Post Bulletin

Build the ad to the exact size purchased. Ads will not be stretched or reformatted to fit.

• If an ad is submitted at a different size:
• It will be scaled proportionally to fit within the purchased space.
• The ad will not be reformatted or redesigned.
• Final placement may include white space if proportions differ.

Preferred: press-ready PDF with fonts embedded or outlined.

Other file types (JPG, PNG, etc.) are not recommended for camera-ready ads due to compression and quality limitations.

Images below the minimum resolution may appear soft or pixelated when printed.

• Color ads must be built in CMYK.
• Files submitted in RGB will be converted for print, which may result in color or tonal shifts.
• Black text should be 100% black (K only).
• Black & white ads should use grayscale or black-only images and text.

Ink Coverage

• Total ink coverage should not exceed 240%.
• Higher ink levels may cause printing issues, including muddy or blurred images.

• Bleed: 0.25" beyond trim on all sides.
• Safe area: keep all important content at least 0.5" inside trim (minimum 0.25"); content closer than this may be flagged during preflight.
• Bleed, trim, and safe area may vary by publication size.
• PDFs should not include printer's marks.
• Content outside the safe area may be trimmed.
• Contact us if you need specifications for a specific publication.

• Keep text above 5.5 pt for readability.
• Avoid reversing small text out of colored backgrounds.
• Expect normal print variation due to press conditions (dot gain).

• All submitted content must be approved for use in advertising.
• Advertisers are responsible for ensuring they have the appropriate rights, licenses, or permissions for all images, logos, and text included in their ad.
• If content is licensed, it is the advertiser's responsibility to confirm that the license allows for commercial use and third-party reproduction.
• The publisher reserves the right to reject any content that does not meet these requirements or is deemed unsuitable for publication.

Camera-ready ads are intended to run as submitted. If resizing, edits, or reconstruction are required:

• All editable materials (text, images, logos) must be provided.
• Submitted files will be used as a reference only.

If we are unable to scale to a usable size, the ad will be returned to client for resizing; deadlines apply. Rebuilds and adjustments void our credit policy.

Modular standards for broadsheet publications across Forum Communications. Build ads to the exact dimensions shown.

Standard Sizes

Small & Specialty Sizes

Double Truck

Front Page Premium Spots

• Skybox — top of the page in the masthead area. Available at all print locations.
• Front Banner Strip — beneath the masthead. Available at all print locations.
• Banner Label — bottom of the page above the index. Available in newspapers printed in Detroit Lakes and Bismarck.
• Banner Full — above the index at the bottom of the page. Available in newspapers printed in Sioux Falls.

Modular standards for tabloid publications across Forum Communications.

Standard Sizes

Double Truck